Boat Cruise Boston

Partnership Lookbook 2027

25 Cruises  |  May–October

A Festival That Sets Sail

Boston’s Summer Ritual Since 2010

A four-hour floating festival departing Boston's Seaport aboard the 1,000+ capacity Provincetown II. Three floors, two stages, club-grade production and the Boston skyline at sunset.

25Cruises
per season
22K+Guests
per season
2Stages
on board
Xandra on the main stage above a packed dock crowd
Chris Lake on the main stage in a CO2 blast at sunset
“It’s pretty f*king epic.”
— Chris Lake

One ship. Three floors.
Multiple touch points.

Illustration of the Provincetown II with the main stage, Harbor Deck, lower level, front deck lounge and top deck activations
Hardwell on the main stage above a packed deck at sunset DJ playing to a packed Harbor Deck Brand sampling table on the top deck Couple relaxing on the Celsius Chill Deck Friends celebrating together on the lower level

The Reach

Far Past the Dock

Every cruise lives far beyond the boat. Artist posts, recap content and our own channels carry partners all season long.

85M+Social reach
annually
37.5KInstagram
followers
79%Likely to buy
partner brands

Artist Family

Our past headliners include

Fisher · Chris Lake · John Summit · Loud Luxury · Gryffin · Hardwell · Madeon · San Holo · Lane 8 · Knife Party · Alison Wonderland · Gordo · Ahmed Spins · Alan Walker · Ship Wrek · Layton Giordani · Vintage Culture + more

2026 highlight artists include:

Nora En Pure · Cloonee · LP Giobbi · Bakermat · Two Friends · Disco Dom · Westend · Cheat Codes · LF System · Goldfish · Joy Anonymous · Beltran · Jigitz · Pauly D · TWINSICK

Disco Dom on the decks under the lights
Fire effects on the main stage Headliner on the main stage at sunset Guest pointing at the camera in the crowd CO2 blast under the disco ball at night Guest smiling on deck at golden hour Artist on the Harbor Deck stage Packed top deck heading into the sunset Friends on the top deck at sunset Eli Brown name lit up on the main stage Friends hugging in the crowd

Our Community

Boston’s Social Set

On every cruise, Boston’s next generation of young professionals, founders and tastemakers set out for the best night of their summer. They roll in groups, stay for the after-party, and take the brands they meet on board home with them.

Friends together on deck Friends on board Boat Cruise Boston Group of friends celebrating on deck
84%Aged
21–35
55/45Female /
male
63%College
grads
73%MA-based
guests
27%Out-of-state
guests
900Avg. guests
per cruise

Our Approach

Every Partner Shines

We build unique, interactive partnerships that elevate the night for our guests and create a real connection with your brand, with every activation tied to your goals and ROI. We offer limited placements, so every brand gets more spotlight and true category exclusivity.

01

Goal-driven activations

Built around your top KPIs, from sampling and sales to content and awareness.

02

Unforgettable moments

Nothing leaves an impression like real interaction. Every activation is built around a “wow” moment.

03

Customizable or turnkey

Have it your way! Fully custom builds or proven plug-and-play packages. We deliver every item and service needed.

04

Dreams ⟶ reality without lifting a finger

Our team can help staff, concept, and build your dream activation, content creator campaign or media program from scratch handling everything A-Z

Case Study

Celsius

Celsius took over the front “Chill Deck” turning it into the go-to hangout of every cruise and a non-stop content machine.

6,292Samples
depleted
4,157On-site
sales
95%Named Celsius most
memorable partner
01

Custom branded lounge

Custom deck mats, lounge seating and signage across the front deck. Our nautical LED display was the first thing attendees see walking in.

02

Ice-cold sampling

Cans on ice at the start of every cruise, driving sales once the ship takes off, plus branded swag giveaways.

03

Take a break / never miss a moment

We routed main stage sound to the activation, providing guests a space to relax/connect, never missing their favorite tunes.

04

Artist + creator content

Green room/main stage product seeding for headliners and content creator campaigns - all recapped across social.

Partnership Offerings

*Season = 25 cruises, May–October. Keynote is a single-cruise takeover.

Boat Cruise Boston

Thank you!

Let’s build your brand’s best summer on Boston Harbor.

Partnerships · Culnane Creativechris@culnanecreative.com802-236-3395

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