Partnership opportunities 2027
About us
The best experiences in live music.
Project 91 stands at the forefront of live music and nightlife, delivering unparalleled experiences to over 250,000 attendees across New York City, Charleston and Miami.
Since 2021, we've produced 500+ electrifying events featuring world-renowned artists like Tiësto, Diplo, Hugel, Alesso, Gryffin, Two Friends, Action Bronson and more.
Driven by creativity, community and excellence, Project 91 gives brands a powerful platform to engage a passionate, trendsetting audience and align with one of the most dynamic movements in live entertainment.
Audience
Tastemakers who show up.
Aged 21–34
Female
Male
Vacation 4+ times a year
Share experiences on social
Avg. onsite spend per attendee*
of attendees are likely to purchase products recommended by Project 91
*Brooklyn Army Terminal, August 2026.
Our reach
Owned channels that move people.
Email list
SMS list
TikTok
Impressions annually
Previous headliners
Global talent.
Every season.
Keynote events
The 2026–27 calendar.
Partnership approach
Built into the moment.
Project 91 connects brands with a culturally attuned, highly engaged audience at the intersection of music, nightlife, wellness and lifestyle.
Our experience-driven community is passionate about discovering brands that fit how they live, work and play.
We match brand objectives to culturally relevant experiences, content and integrated activations, driving measurable impact across awareness, engagement, trial and sales during the event and long after it.
Ways to partner
Built around your goals.
Start with an official category partnership, then build on it with add-ons, from a single activation to a full-season takeover.
Official category partner
Own your category across every bar.
- Your SKUs + a signature cocktail on all menus
- VIP menu placement & brand POSM
- Comp tickets, IG stories & social-ready photos
Media package
Reach our community before, during and after the event.
- Instagram stories & grid posts on @project91events
- Brand features across email & SMS
- Social-ready content & photo gallery inclusion
10'×10' activation footprint
Put your brand directly in front of attendees.
- Branded activation zone on site
- Giveaways & data collection
- Your event days of choice
Artist & VIP gifting
Get into the hands of headliners and VIPs.
- Branded gifting for artists + VIP guests
- Backstage & table placement
- Content moments with talent
20'×20' bar, lounge or activation zone
An expanded branded footprint that becomes a destination.
- Branded bar or lounge build
- Sampling, serves & photo moments
- Signage, barware & serveware
Presenting sponsor
Top billing with naming rights across the event.
- "Presented by" naming rights
- Lead placement across event marketing
- Custom activation + recap video
Season portfolio
Run with us all year, across markets. Bundle any of the above across multiple events and brands.
- Multi-event & multi-brand bundles
- Tables, footprints & branded recap video
- Portfolio savings on multi-event deals
Add-ons are priced on top of an official category partnership and vary by event, footprint and category. Experiential builds are quoted separately. Every partnership includes event photo gallery inclusion.
Proof · Brooklyn Army Terminal 2026
Super Lyte × Surfside 2026 recap.
20,000 fans over two days with Alesso and Hugel. Stateside came in as the Official Vodka RTD Partner, with Super Lyte and Surfside on every VIP and GA bar.
Stateside drinks sold in two days
(10,159 Surfside · 4,458 Super Lyte)
Attendees
Avg. onsite spend
Guests aged 26–35
Traveled in
Activation space
Samples over 2 days
On site with our partners
Activation videos
Examples of our team's work across multiple events.
Brands we've activated with
Let's build your 2027.
Tell us your goals and we'll build a package across the events, markets and footprints that fit.