BBQ World Cup

The Barbecue World Cup & Expo is the world’s first-ever global competitive BBQ season. A high-stakes, multi-city circuit culminating at a flagship four-day event in Las Vegas in April 2027. BBQ World Cup elevates live food culture into a world-class spectacle, uniting elite pitmasters, celebrity chefs, top-tier athletes, and dominant digital creators on the road to a $1,000,000 prize.

From live-fire arenas and international tasting villages to high-profile brand activations, BWC redefines what a culinary gathering can be. By fusing global live-fire traditions from Argentina, Brazil, Australia, and Mexico with American barbecue lore, BWC delivers an immersive, high-production experience designed for mass audience engagement.